An Always-On Story Engine for a Haircare Brand
A haircare brand wanted continuous presence rather than a single burst. We built a rotating two-month program of direct and organic-style story placements across 8 creators.
Outcome15+ placements over two months, averaging 90%+ against per-placement targets.
Creators activated
Stories & reels published
Average content performance vs. target
The challenge
Hair oil is a considered purchase — customers need to see real people using the product repeatedly before they trust it. A single sponsored post fades in 24 hours. The brand needed sustained, believable presence across January and February without exhausting any single creator's audience.
What we did
We designed a rotation of direct-response stories, organic-style mentions and reels across 8 female creators with beauty-focused audiences in different cities. Formats alternated between clearly-sponsored and authentic-usage content, and the schedule spread placements so the brand appeared somewhere in the target audience's feed nearly every week. Our team tracked agreement, publication and performance for every single placement.
The results
Over two months the program delivered 15+ placements with an average performance of 90%+ against per-placement targets, several placements hitting 100%. The rotation model kept cost-per-placement efficient while maintaining constant market presence — and gave the brand a clear picture of which creators converted best for future flights.