Afghani Oil · 2024
A continuous story engine for a haircare brand
A haircare brand wanted continuous presence over a single burst. We built a rotating program of direct and organic style story placements across 8 creators, running for two months.
Outcome15+ placements over two months, averaging 90%+ against each placement's target.
The challenge
Hair oil is a considered purchase. Customers trust it after seeing real people use it again and again. A single sponsored post fades in 24 hours. The brand needed sustained, believable presence across January and February, with every creator's audience kept fresh.
What we did
We designed a rotation of direct response stories, organic style mentions and reels across 8 female creators with beauty focused audiences in different cities. Formats alternated between clearly sponsored and authentic usage content. The schedule spread placements so the brand appeared in the target audience's feed nearly every week. Our team tracked agreement, publication and performance for every placement.
The results
Over two months the program delivered 15+ placements, averaging 90%+ against each placement's target, with several hitting 100%. The rotation kept the cost per placement efficient and the brand constantly present. It also gave the brand a clear picture of which creators converted best for future flights.