Launching ELURA Home & Hair Fragrance with 8 Creators in One Month
A beauty and home-fragrance brand needed rapid awareness for its home perfume and hair oil lines. We designed a two-wave influencer launch that put the products in front of the right female audience within weeks.
Outcome25+ deliverables across two waves, every one published on schedule — and a second wave booked within the same quarter.
Creators activated
Content deliverables
Campaign waves
Delivery on schedule
The challenge
ELURA was introducing two product lines at once — home perfume and hair oil — into a crowded beauty market where audiences are skeptical of one-off ads. The brand needed credible, repeated exposure from voices its target customers already trust, on a defined budget and a tight January launch window.
What we did
We selected 8 creators from our roster whose audiences skew female with strong beauty and lifestyle affinity — including macro creators for reach and mid-tier creators for engagement depth. Wave one (January) focused on unboxing and first-impression content for the home perfume line; wave two followed up with the hair line, using the same faces to build familiarity through repetition. Every deliverable was contracted, briefed, content-approved and scheduled by our team.
The results
The campaign shipped 25+ deliverables across two waves with 100% of agreed content published on schedule. Repeat appearances by the same creators compounded brand recall — audiences saw ELURA from trusted voices multiple times within six weeks. The brand returned for a second wave within the same quarter, the strongest signal a launch can send.