ELURA · 2024
Launching ELURA home & hair fragrance with 8 creators in one month
A beauty and home fragrance brand needed fast awareness for its home perfume and hair oil lines. We designed an influencer launch in two waves that put both products in front of the right female audience within weeks.
Outcome25+ deliverables across two waves, every one published on schedule. ELURA booked a second wave within the same quarter.
The challenge
ELURA was introducing two product lines at once: home perfume and hair oil. The beauty market is crowded, and its audiences trust repeated voices over single ads. The brand needed credible, repeated exposure from creators its customers already follow, on a defined budget and a tight January launch window.
What we did
We selected 8 creators from our roster whose audiences skew female with strong beauty and lifestyle affinity: macro creators for reach and mid tier creators for engagement depth. Wave one (January) focused on unboxing and first impression content for the home perfume line. Wave two followed with the hair line, using the same faces to build familiarity through repetition. Our team contracted, briefed, approved and scheduled every deliverable.
The results
The campaign shipped 25+ deliverables across two waves, with 100% of agreed content published on schedule. Repeat appearances by the same creators compounded brand recall: audiences saw ELURA from trusted voices several times within six weeks. The brand returned for a second wave within the same quarter, the strongest signal a launch can send.